What I've learned about concept, treatments and scriptwriting with the film formatted script. 

I learned a lot about concept during this class.  I had known about free write, mind mapping, and most of the ways to come up with an idea before we did them in class, but I hadn't used them to create a concept for a commercial before.  

Before this class, I didn't even know what a treatment for a script was.  I thought you just dove into the script writing.  I think it was very helpful to learn how to do this because it actually helped me outline my ideas before writing the script.  

I didn't learn too much about scriptwriting with the film formatted script because I took a Film class during my senior year of high school and we had to write a couple scripts.  

SunCoast Blood Bank Promo

For this assignment, we had to come up with some preliminary concept ideas for a 15-30 second runtime promo for the SunCoast Blood Bank using some Idea Generation Methods.

As soon as I heard the words "Blood Bank" I immediately thought of a vampire spoof.  I'm still working out the kinks in this one, but I was thinking the vampire could go in thinking that the blood bank is like a regular bank or something, or it can even be worked as a Vampire Romance spoof.  For this one, my idea generation method was to just write out anything in my head, kind of like the free write method except I felt like I was just throwing things on the wall to see what stuck.

I also had another for a commercial.  It isn't the most original, but the method has been proven effective.  You could have footage of the people who need the blood donations, with fade to blacks that delve into facts about those that need blood, like maybe "The people who need blood only have x-number of weeks to live" or something like that.  Over this footage you have a slow sad song playing over it.  The last frame is the SunCoast Blood Bank logo with the phone numbers for donation centers.  For this one, I thought to myself "What commercials have worked for non-profit organizations that make you want to donate?" and I immediately thought of Sara McLachlan's "Arms of the Angels" ASPCA commercial.  I then reworked it to fit the SunCoast Blood Bank.