Everyone Feels Voiceless

Dictionary.com defines a demographic as "the statistical data of a population, especially those showing average age, income, education, etc." and Google defines a target market as "a particular group of consumers at which a product or service is aimed.".  Why does this matter to you? As a member of society (or not, whatever floats your boat) YOU are part of a demographic.  Really, using the Dictionary.com definition, you don't even have to be specifically human to be part of a demographic.

Now, being a part of a demographic isn't a scary or bad thing really, it isn't like a stereotype where taking one or more traits (often negative traits) and sweeping across the board to apply to everyone of that religion, race, ethnicity or nationality.

Demographics are often made up of some of these elements:

• Age
• Gender
• Occupation
• Economic Background
• Cultural Background
• Likes/Dislikes
• Interests
• Ideals
• Values
• Political Opinion
• Religion
• Health
• Identity
• Relationship Status
• Personality
• Education
• Income
• Past Experiences
• Family/Children
• Land Holdings
• Car Ownership
• Nationality
• Pet Ownership
• Citizenship Status
• Diet

A demographic uses statical data to more often than not, sell a product or an idea to you.  One very popular "Product" being thrown at viewers today is the Presidential Candidate.

Let's first take a look at (carrot man) Trump's demographic.  Most of his support comes from the uneducated (high school diploma or lower) whites of the South, who have been disillusioned with the promise of a manufacturing job who blame Mexican's for stealing said job, when the job was already outsourced to China by business people like Trump.  These people are Trump's target audience.  Why? Because they feel voiceless. They feel like there is a definitive line between them and the suits in the White House.  If you would like to read more about it, here is a link to an article from the Atlantic the goes more into detail:
Trump's Demographic and Target Market

Next, let's look at Hillary Clinton's demographic.  Most of her support comes from women, minorities, and LGBTQA.  Much like Trump, she seems to be reaching her target audience.  Clinton is reaching out to these people because they also feel voiceless.  They feel like there is a definitive line between them and the white men they see in Congress and the Senate.  Here is a wonderful table with the percentages based on demographics showing the difference between Trump's supporters and Clinton's supporters:
Look at this Graph